The Nioxin Advanced Thinning Line is for both men and women, so the focus was on the model and packshot in a very familiar place with the first three designs. The end result leaves you feeling confident in front of the mirror.
Another focus was the idea that you don't have to be a specific age or type of person to use this new line. Whether you're a new mother or father, fit and active or wanting to look your best for the upcoming holidays, Nioxin's new line is for you.
Introduced a new oil line through social media with the feeling that when you use LuxeOil, you would feel luxurious. Whether it be on the beach or through a busy metropolis, on a plane or sailing the seas, we asked Wella's Facebook followers What's Your #LuxeLife? As there were several products within the LuxeOil lineup, showcasing the individual packshot with the ingredients that were used paired with a nice typography treatment highlighted a specific benefit. These social posts were well received by stylists and consumers.
Wella Professionals iNSTAMAT!C
Using paid media ads, social media, and site updates, Barefoot Proximity is in charage of all Wella Professionals NA digital activation. I am responsible for design of site updates, paid media, and social templates for Wella Professionals. This includes concepting, collaborating with copywriter, design and production.
Faces of Nioxin
Designed a responsive microsite for a contest by Nioxin.
Designer for Wella Professional's sulfate-free care line launch initiatives. Responsible for creating the look and feel of the imedia and social design for Elements.
Each month along with updating newsletter content, as the designer, I had to create banners that would live monthly on BeingGirl.com.
As the digital agency for Wella, our team was in charge of promoting the 2015 North American Trendvision Awards competition through Instagram and Facebook.
Pets in Stiches
Designed logo and website for a spay and neuter clinic called Pets in Stitches.